Praise
“Terrific and inspiring! I highly recommend you make this important book a must read together with your professional and lay leadership team.”
Dr. Ron Wolfson
Fingerhut Professor of Education; Author: Relational Judaism
"Just Jewish is a worthy addition to the new Jewish bookshelf that is catalyzing new thinking and practices for the Jewish future we’re just beginning to build. Much is unfamiliar in the new Jewish landscape but with imaginative practitioners like Rabbi Dan Horwitz our collective future can still be vibrant and compelling."
Rabbi Rick Jacobs
President,
Union for Reform Judaism
"Chock full of important insights and innovative tools for engaging millennials in Jewish life, this book is a must-read for Jewish professionals and for anyone who cares about the future of the American Jewish community."
Sarah Hurwitz
Author: Here All Along

"Rabbi Dan has masterfully applied his unique perspectives to identify the current trends and patterns of normative Jewish behaviors that can be aptly applied to many Jewish communities and a wide variety of Jewish institutions. He is not scared of penning what many may be thinking, but seldom have articulated in such a public forum."
Dr. David Bryfman
CEO, The Jewish Education Project

"Rabbi Dan's real-life, real-time, on-the-ground experiences coupled with his wisdom, humor, and contemporary references create the ideal road map for how to ensure today’s young adult seekers become tomorrow’s grown-up torch-bearers for Jewish life."
Zack Bodner
CEO, Oshman Family JCC Palo Alto;
Author: Why Do Jewish?
​“This is an essential handbook for any religious communal professional from any faith background.”
Rabba Rachel Kohl Finegold
Congregation Shaar Hashomayim, Montreal
“This book should be required reading for all who are engaged in Jewish community building.”
Doron Krakow
CEO,
JCC Association of North America
“This book will shape the conversation as to how we think about the Jewish future.”
Rabbi Elliot Cosgrove
Park Avenue Synagogue, NY

"In an engaging but fearless manner, Horwitz raises the tough questions about our communal challenges in engaging young leaders and provides thoughtful and nuanced suggestions for a path forward.”
Daniel Elbaum
President & CEO of JAID;
Head of North America –
The Jewish Agency for Israel

“Drawing from his incomparably successful experience, Horwitz wisely provides the necessary language and tactics for effectively engaging this unique generation. This is an essential book for those of us who care about the future of Jewish life.”
Rabbi Peter Rubenstein
Director, Bronfman Center for Jewish Life 92Y;
Rabbi Emeritus, Central Synagogue
"Just Jewish is well-researched, highly accessible, and packed with valuable insights, compelling readers to consider their assumptions and open up important conversations about how to navigate the changing Jewish landscape."
Kohenet Keshira HaLev Fife
Founder of Kesher Pittsburgh;
Former Executive Director of Kohenet Hebrew Priestess Institute
"Dan shares deep insights in innovation, engagement, and Jewish wisdom that are a beautiful blueprint for building vibrant Jewish community in the years to come."
Rabbi Jen Gubitz
Founder: Modern JewISH Couples
"Meticulously researched and cogently argued, this book should be on the desk of every rabbi, cantor, Jewish professional and lay leader committed to the survival and renewal of American Judaism.”
Rabbi Yonatan Dahlen Congregation Shaarey Zedek

​“Anyone who cares about making Judaism attractive and compelling to Next Gen Jews needs to read this book.”
Rabbi Sid Schwarz
Director, Clergy Leadership Incubator (CLI); Author: Jewish Megatrends: Charting the Course of the American Jewish Future

“I emerged from this book ready to roll up my sleeves and build my own rabbinate better than before.”
Rabbi Rachel Barenblatt
aka “The Velveteen Rabbi”
Author: Crossing The Sea